Copywriting Services Offered
Email Campaigns
The goal of email campaigns is to engage subscribers, build relationships with them, and ultimately drive them to take a desired action, such as making a purchase or signing up for a service. I create branded email campaigns, drips & flows to connect with your audience and create a desired reaction to the copy.
A/B Split Testing
A/B split testing is a method used to compare two different versions of a webpage, app, or email campaign. This is a powerful way to improve the performance of a website, app, or email campaign and create data-driven information. It’s also a great way to better understand an audience when it comes to layout and copy.
Website Copy
I create written content on website pages that is designed to inform, persuade and engage visitors, while conveying information about a business, its products or services, and its values in a way that resonates with the target audience and drives them to take a desired action. My website copy is clear, concise, and engaging, with a strong focus on the needs and desires of the target audience and the goal of the brand.
Video Scripts
With a background in film/TV, I work with clients to create video scripts for Youtube, TikTok, commercials and other types of video content. My scripts serve as a blueprint for the entire production process and effectively communicates the intended brand message.
Newsletters
Unlike e-commerce campaigns, newsletters typically contain information, updates, and news related to the specific business and industry. Newsletters build brand awareness, promote a service or offer, educate subscribers and keep your brand at the top of your audience's mind.
Email Segmentation
By segmenting your email list and sending more targeted messages, your businesses can increase engagement, improve open and click-through rates, and drive more conversions. Email segmentation can help businesses better understand their subscribers and their interests, helping create more effective marketing strategies in the future.
Blog Posts
Blogs I create can be used for various purposes, including building brand awareness, establishing your brand as an authoritive leader in your industry, generating leads, and driving traffic to a website. Blogs can also be used as shareable content, indexing for Google and ranking, split into social media posts, used in email campaigns or newsletters.
Social Media Commercials
Social media commercials are short video ads that are created and distributed on social media platforms. These commercials are designed to capture the attention of social media users in a short period of time (under 15-seconds), promote a product or service, and encourage viewers to take a specific action.
Video Email & Social Posts
This type of video content includes short video clips that are created and shared on social media platforms or in email campaigns. These posts can be used to share information, entertain, engage, and promote products or services, and are very effective at quickly grabbing the attention of an audience.