How I Found My Value as a Small Business Owner
As a copywriter and marketer, it’s taken me quite some time to find my value as a business owner and create firm boundaries around time,...
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- 5 min
Should You be A/B Split Testing Your Emails?
Ahh. Marketing. People often forget (or sometimes they just don’t know) the value of working with copywriters and that copywriters are...
- 5 min
Why Copywriting Isn’t Cheap
It goes without saying, but I’ll say it anyway, good copy = good marketing. And marketing isn’t cheap. What I’ve noticed as both a...
- 7 min
Why Business Owners Should Avoid Content Mills
I often hear business owners marvel at the idea that they can hire freelancers(I’ll be referring to writers as freelancers in this post),...
- 3 min
7 Reasons Why Your Business Needs Evergreen Content
Not sure what evergreen content is? Or why you even need this type of content in your marketing plan? Evergreen content is one of the...
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